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Bodog.TV Charges into Mixed Martial Arts
USA takes Russia to war in groundbreaking reality series ‘BodogFight’

August 18, 2006

With a fierce cast of nearly two dozen American competitors, Bodog.TV
has produced its first Mixed Martial Arts (MMA) television show, with
filming slated to begin August 17, 2006, in Costa Rica.
The debut episode of
the action-packed weekly series BodogFight – in which Bodog.com’s billionaire
Founder and CEO Calvin Ayre sets out to find the
toughest fighters in the
world – airs September 12 on Men’s Network, a Dish Network satellite
channel, and online at Bodog.TV.

In an onslaught of head-to-head bouts, the field will be whittled down to the top
seven. The elite modern-day warriors who survive the jungles of Central America
will form the U.S. team that squares off against fighters from the Russian Red
Devil Sports Club, home to some of the world’s nastiest MMA competitors. The
USA vs. Russia grudge match will take place in Los Angeles on November 4 and
be broadcast live on pay-per-view.

The brainchild of billionaire digital entertainment mogul Calvin Ayre, the
series documents Ayre’s two special agents – rock phenomenon Bif
Naked in the United States and her beautiful Russian counterpart Natalia
Vilakova – in their search for the toughest, most ruthless Mixed Martial
Arts athletes the two countries have to offer.
Once selected by Ayre, the
fighters travel to Costa Rica, where they will compete for the opportunity to be part
of the American contingent that will advance to battle the world famous Russian
Red Devil Team.

Each episode will focus on the lives of the athletes and discover the rich traditions,
extreme personalities, grueling training regimens and riveting human dramas that
make up the sport and culture of Mixed Martial Arts. As well, viewers will get a
behind-the-scenes look at the secret training regimen of the elite Russian squad,
which is led by world champion heavyweight Fedor Emelianenko.

“BodogFight is another example of how we are becoming a dominating force in
mainstream digital entertainment,” says Ayre, creator of a number of reality
television series and Founder and CEO of Bodog.com Entertainment Group. “With
the immense popularity surrounding MMA as a sport, hosting and producing our
own world-class sporting event marks the next step in the evolution of our
entertainment brand. BodogTV has evolved into an international TV production
powerhouse.”

Elimination battles, behind-the-scenes training, interviews with fighters, and
lifestyle segments will compose seven of the weekly one-hour “BodogFight”
episodes, with the recap finale leading into the USA versus Russia main event in L.
A. Three massive superfights will determine the victorious side on that night.

Once each of the eight episodes has aired on the Men’s Network, it will
be available online through Bodog.TV.

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Team Bodog's Jamie Gold Wíns 2006 World Series of Poker
Signs two-year deal with Bodog Entertainment Group for pro poker sponsorship
and television production

August 11, 2006

LAS VEGAS - Bodog.com-sponsored poker player Jamie Gold has won the
largest and richest game in poker history, the Main Event of the 2006 World
Series of Poker. Gold's dominance of the field was unprecedented in the history of
WSOP. He was the chip leader for the event's final four rounds, which lasted an
entire week.

Gold, a former Hollywood agent turned television producer from Malibu, Calif.,
amassed a commanding chip lead during the first eight days of the tournament
and sat down at the final table with a whopping $26,650,000 in chips - $8.88
million more than his nearest competitor.

Gold, who had held the lead in the tournament since last Friday, won the first pot
of the day and knocked out Dan Nassif shortly thereafter, setting the stage for a
dominating performance to close the two-week event. After an exciting 14 hours of
play, he knocked out the rest of the field, including top poker pro Allen
Cunningham.

Gold's $10,000 entry into the Main Event was provided by Bodog.com, the
online gaming giant and leading digital entertainment brand. Today, he
competed against the eight players who remained from a field of 8,773 for
a record first-place prize of $12 million and the coveted gold
championship bracelet.

After winning poker's largest ever tournament and its prestigious bracelet, an
elated Gold said, "I can't believe it, I am very happy. It started off tough, but once I
felt in control, I realized that if I continued to play my game, I would be very hard to
beat." He added, "This wouldn't have been possible without the support of my
friends and family along with the members of Team Bodog."

Gold's two-year endorsement deal with Bodog.com not only includes the standard
tournament buy-ins and promotional appearances, but also a $1-million television
production deal. The deal also includes a Jamie Gold table on Bodog.com, where
Gold will play frequently, enabling other Bodog players to go up against the
WSOP champ.

"Jamie truly epitomizes the Bodog spirit. We are incredibly proud of his
achievement and thrilled by his performance in the tournament," said Calvin Ayre,
Founder and CEO of Bodog.com. "This was the most exciting and dominant
performance since the WSOP has grown to its current size, fueled by poker's ever
growing popularity."

More than 500 players qualified to the various WSOP tournaments by
playing poker online at Bodog.com. Gold was among the 400 Team Bodog
players participating in the Main Event.
Originally from Paramus, N.J., the
36-year-old former agent has represented a number of A-list celebrities, including
James Gandolfini, Felicity Huffman, Lucy Liu and Brandy. Gold quit being an agent
six months ago and is now the head of production at Buzznation, a branded
entertainment media and production company based in Los Angeles. Gold is
currently in development on a branded reality television series.

An avid poker player, Gold grew up in a family of card players, with his mother a
longtime poker player and his grandfather a gin rummy champion. Gold plays
close to 40 hours a week in Los Angeles-area card rooms and in the 15 months
prior to the Main Event had earned just under $100,000 in tournament winnings.
Gold has also had the opportunity to learn from one of the game's most heralded
players - 10-time WSOP bracelet holder Johnny Chan. The two men met while
working together on a poker television concept. In exchange for Gold's assistance,
Chan promised to help him refine his game. Both Gold's mother and Chan were at
the WSOP cheering him on.

But even with his poker pedigree and legendary mentor nearby, it was the person
who could not be with Gold in Las Vegas who provided the most strength and
motivation for him - his father.

Gold's father, Dr. Robert Gold, has ALS, better known as Lou Gehrig's Disease,
which makes him immobile. According to Gold, the money he has won at the Main
Event will go toward making his father as comfortable as possible.

"He's not well and unable to travel,'' Gold said of his 76-year-old father. "This is all
for him."

Do you have the skills to become next year's WSOP champion? To learn
more about qualifying for major poker tournaments, including the WSOP
2007 Main Event, visit Bodog.com.
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